How MindStudio transformed the workflows behind 5 million+ client projects per year

AffinityX uses MindStudio to: 

• Increase their 2,000-person team’s efficiency, particularly sales and creative marketing initiatives 
• Improve the quality of content for customer and partner projects
• Offer a suite of AI tools to partners and SMBs

The company

AffinityX is the leading white-label technology partner for simplified omnichannel marketing solutions. They deliver more than five million high-quality client projects annually for over two million small businesses internationally. Their AI services span design and creative, digital marketing, and website creation.  

The challenge

AffinityX initially tested AI point solutions to drive productivity gains for their 2,000 employees worldwide. However, training employees on so many different tools didn’t deliver the gains they had hoped for.

The solution

Integrating custom-built MindStudio applications into workflows across the organization outperformed generic AI solutions in ease of use and employee satisfaction. MindStudio allows the AffinityX product team to build AIs without developer support, which boosts the entire organization’s capacity and fuels its growth.

“We anticipate time savings of up to 70% when using MindStudio to prototype new applications for our clients. We can quickly spin up an AI application customized with the right models for each client and more contextual and relevant outputs. This helps clients immediately see the value of working with us." -David McTarnaghan, CEO of AffinityX

• Sales uses an AI tool that generates customer data based on a potential client’s name and website URL to help them better understand what makes that customer unique.
• The creative team uses an AI tool to develop briefs that align with the client’s brand guidelines, including fonts and color palettes.
• Customer and partner projects benefit from a digital scorecard AI that identifies potential clients’ digital presence — allowing the team to make better recommendations and produce better content.‍
• Media planning is more efficient with tools that reference data from thousands of past campaigns and suggest a promotion or ad campaign strategy based on geography and budget.

Going forward, AffinityX will offer a suite of MindStudio-powered AIs to help SMBs directly and help partners sell their services to SMBs. These AIs can identify new clients, create media plans, and aid in digital advertising and marketing services — unlocking a new, scaleable revenue stream. Eventually, they plan to tailor these tools to each client. 

One custom tool they built was for a local food bank in Chicago that provides thousands of families with food and rent assistance every week, relying on donations and grants to operate. AffinityX created a grant-writing assistant using MindStudio’s retrieval-augmented generation to effectively communicate their needs in grant applications. 

The outcome

AffinityX has trained non-developers and developers alike to build AIs using MindStudio, enabling them to drive digital transformation from sales through fulfillment. They’ve built a suite of AI tools that can instantly and comprehensively research a prospect for sales, create detailed creative briefs in seconds, create smarter media plans, automate routine processes, and more.

“From early tests, we see time savings of up to 57% on creative projects. Our MindStudio applications enable our team to deliver digital assets like blogs and webpages faster, shortening the iteration process and increasing client satisfaction. We anticipate having more capacity to take on additional projects and meaningfully increase our revenue,” McTarnaghan says. 

Conclusion 

By implementing MindStudio to revamp their team's processes and launching purpose-built AIs for SMBs, AffinityX has raised the bar on both efficiency and creative quality, up-leveling employees to deliver at their fullest potential. Their use case underscores the potential of custom AI to transform business operations and the customer experience.